How to choose SMART KPIs?

KPIs are an important part of any business

But choosing your KPIs correctly is even more important

In this issue, I’m going to help how to choose the correct KPIs

But what is a KPI?

KPIs (Key Performance Indicators) are specific metrics or measurements that businesses use to evaluate their performance and progress toward achieving their goals.

Here’s how to choose SMART KPIs:

1/ Specific

Specific KPIs are useful in measuring accurately

It should be clearly defined and easy to track them

Example: Number of outbound cold emails sent per day

2/ Measurable

Define what's being measured correctly

The value can be a numerical value or a percentage

Example: Cold email open rate increased by 40%

3/ Attainable

The KPI should be attainable and achievable

It should inspire your employees rather than discouraged

Example: 7% Cold email response rate

4/ Relevant

The KPIs should be aligned to the business both long and short term

It should very important to the business's success

Example - Increase in conversion rate by 20% by the end of the month

5/ Time-Bound

Time frames are important for achieving targets for a business

Easier to track progress and helps to prioritize on goals

Example - Increase the qualified leads by the end of the quarter by 25%

What do you think? Let me know your feedback by replying to this email!